Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the H1 2021 Delisted Apps Report. The report contains insights about mobile apps removed from Google Play Store and Apple App Store.
Pixalate analysed about 5 million apps across the Google and Apple app stores and found more than 8,13,000 apps, over 15% were delisted in the first half of 2021.
On Google play stores these apps had over 9 billion downloads before delisting, and on the Apple store, these apps had 21 million consumer reviews before delisting. The report suggests that the delisting of the apps may be triggered by various factors, including app store policy breaches or the developer’s withdrawal.
However, it must be noted that delisted apps, still might remain installed on a users phone, even after delisting. The reports point out that if an app is removed due to a policy violation of the app store, the app can be harmful with an increased risk to consumer privacy and security, as well as brand safety for advertisers.
The report contains information on the scale of delisting apps in both the most popular app distribution hubs, which are the Google play store and the Apple store. The reports also list out the country of origin of the delisted apps, and the apps with characteristics like “dangerous permissions”, which might also be a reason for delisting.
Furthermore, the report also ranks the apps based on their popularity and also names the developers with the most number of delisted apps.
While 66 % of the delisted apps from Google had at least one “dangerous permission”, which are also known as runtime permissions, which give an app additional access to restricted data, and they allow your app to perform restricted actions that more substantially affect the system and other apps. Of the 66%, 27% had access to GPS coordinates and 19% could access the camera.
The fraud protection, privacy, and compliance analytics platform, pixelate will also hold a webinar on September 30th to further talk about the report in detail.