Reports suggest 8,13,000 apps were delisted from Google and Apple app stores.
: Tue, 21 Sep 2021 23:46:14, by: Deepak Kumar

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the H1 2021 Delisted Apps Report. The report contains insights about mobile apps removed from Google Play Store and Apple App Store.

Pixalate analysed about 5 million apps across the Google and Apple app stores and found more than 8,13,000 apps, over 15% were delisted in the first half of 2021.

On Google play stores these apps had over 9 billion downloads before delisting, and on the Apple store, these apps had 21 million consumer reviews before delisting. The report suggests that the delisting of the apps may be triggered by various factors, including app store policy breaches or the developer’s withdrawal.

However, it must be noted that delisted apps, still might remain installed on a users phone, even after delisting. The reports point out that if an app is removed due to a policy violation of the app store, the app can be harmful with an increased risk to consumer privacy and security, as well as brand safety for advertisers.

The report contains information on the scale of delisting apps in both the most popular app distribution hubs, which are the Google play store and the Apple store. The reports also list out the country of origin of the delisted apps, and the apps with characteristics like “dangerous permissions”, which might also be a reason for delisting.

Furthermore, the report also ranks the apps based on their popularity and also names the developers with the most number of delisted apps.

The report also found that Children's Online Privacy Protection Rule ("COPPA") risks are 86% of the Google play store and 89% of the Apple store of the delisted apps targeted children aged 12 and under. 25% of the Google play store and 56% of the Apple Store delisted apps did not have a privacy policy.

Amongst the delisted apps on Google, 26% of the apps from Russia did not have a privacy policy, similarly, amongst the ones delisted from the Apple store, a shocking 60% from China did not have a privacy policy for these apps.

While 66 % of the delisted apps from Google had at least one “dangerous permission”, which are also known as runtime permissions, which give an app additional access to restricted data, and they allow your app to perform restricted actions that more substantially affect the system and other apps. Of the 66%, 27% had access to GPS coordinates and 19% could access the camera.

The fraud protection, privacy, and compliance analytics platform, pixelate will also hold a webinar on September 30th to further talk about the report in detail. 

Author: Deepak Kumar

Deepak Kumar is Science Graduate from Delhi University with more than 17 years of experience in Media and Technical field. With a background in Science and Media field, Deepak has been offering services in the media houses. He has worked as director and chief in many companies. During his journalistic career, he has achieved many milestones working in various organisations. As a technical writer, he is of scientific bend of mind and has done many glorious stories in the field during the career.

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